Earlier today our neighbors Rob and Emma stopped by with their two toddlers and baby. Rob was using the Mac when Isaiah, their nearly two-year-old, pointed to the glowing logo on the lid and said, "Apple!"
Man, that's how you build a brand. They're not paying preschool teachers to drill "A is for apple" into these kids's heads either, they just get that exposure for free. I bet that no toddler has ever pointed up at a Windows box and said, "Microsoft!"
Man, that's how you build a brand. They're not paying preschool teachers to drill "A is for apple" into these kids's heads either, they just get that exposure for free. I bet that no toddler has ever pointed up at a Windows box and said, "Microsoft!"
And what, pray tell, might that be?