Matt's blog

The story of me, an American in Edinburgh, Scotland finding my place as a musician, a husband, a father and a Christian.


Brand Regognition

Earlier today our neighbors Rob and Emma stopped by with their two toddlers and baby. Rob was using the Mac when Isaiah, their nearly two-year-old, pointed to the glowing logo on the lid and said, "Apple!"

Man, that's how you build a brand. They're not paying preschool teachers to drill "A is for apple" into these kids's heads either, they just get that exposure for free. I bet that no toddler has ever pointed up at a Windows box and said, "Microsoft!"

2 Responses to “Brand Regognition”

  1. # Blogger Anastasia

    hmmmmm that gives me an idea....  

  2. # Blogger Matt

    And what, pray tell, might that be?  

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